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Sponsored - Nights By Absolut Show How You Really Make The Party
This article has been sponsored by Absolut. Views expressed are that of the site.
Creativeness can bring to life any party, and to highlight this Absolut have recently teamed up with an array of progressive, groundbreaking new artists to showcase their Absolut Nights. Shot at a variety of exciting, awe inspiring and truly magical locations over a 4 week period, Absolut worked to demonstrate the true awesomeness of some of the different elements which work to bring the best out of any night; light, dance floor, style and persona. Any party really can be whatever you make of it, and through these series of events Absolut wanted to show that when given a blank canvas and chance to open their mind, people can create the most enchanted bash. With the help of author Marianne Krawycyzk, each guest was provided a bespoke persona, and everyone was treated to new levels of unique fashion design, tailored set design, and new-age party pieces. Pyrotechnic dance floors and laser integrated costumes drive how contemporary initiative can go hand in hand with expressions and conventional party tradition. To help share the revelry and inspire creativity, Grammy winning director Melina Matsoukas filmed each night. Through what has been captured by her lens, viewers are invited to watch and become immersed in the magical and new imagining of what can be achieved through peoples own creativeness and desire to push the boundaries. Empire of the Sun were once of the artists who teamed up with Absolut, and used the night to encapsulate their vision of what being musicians is really about the need to express our imagination, creativity, and artistic vision. As well as being able get a glimpse of how the nights went down, by watching the video you will also be treated to a remixed samples of Empire of the Suns new album done specially for Absolut.