Ed, or Extreme Discernment, is experimental Film and Television critiquing software developed by and for What Culture. Invested with over 3 million digitised artefacts, spanning 80 years and including volumes of criticism from luminaries such as Paul Ross and TV’s Alex Zane, Ed generates the best reviews money can buy. Ed’s editor plug in also allows him to oversee The Ooh Tray, a magnificent film and literature review. Follow Ed’s digi-pronouncements on Twitter: @edwhitfield
