You don't have to search far and wide to see that Marvel, for all their critical success, had a fairly infamous 2017. PR disaster after PR disaster eclipsed any comparative buzz that was making its way through the publisher's books, granting the impression that the year - already set to go down as one of the worst of our time - was unkind to the House of Ideas.
Secret Empires, creator controversies, retailer animosity, fan backlash - there were several of each to name this year alone. That's not good, especially not for a company like Marvel which, until recently, was largely bossing things when it came to just about every medium out there. DC have managed to pull ahead quite spectacularly just by f---ing up less than the competition, to speak nothing of the considerable quality the publisher boasts week in, week out.
But 2018 is a new year, and to repeat an old cliché, a 'New Marvel' can follow it. Marvel Legacy isn't dead yet, and while the year has already gotten off to a cracking start with yet another controversy, this time curtesy of the 'Create Your Own' initiative, things can still be turned around.
Sure, they'll have a few more resolutions than most, but if change is coming, 2018 could be the year Marvel bounce back.