Every year the major players from across the pop culture spectrum converge in San Diego for the biggest event on their calendar, and the fans hold their breath.
From major Hollywood studios to leading games developers, they'll all be in attendance at Comic-Con International 2017, jostling to outdo each other with headline-stealing announcements and explosive trailers.
Hall H is a haven for movie fans, regardless of whether they're there in full costume, with star-studded panels and first-look trailer launches taking place each year.
Titans clashed there in 2016 when Warner Bros debuted clips from Justice League, Wonder Woman and Kong: Skull Island, while Marvel Studios countered with sneak peeks at Thor: Ragnarok, Spider-Man: Homecoming and Guardians of the Galaxy 2.
Both camps will be fighting equally hard for the spotlight this year, alongside dozens of other films and TV studios, gaming companies and comic book publishers eager to show off what they've been working on over the last year.
So here are nine of the biggest trailers and announcements to expect at Comic-Con International 2017 when it comes to town between 20 and 23 July.