As hard as it is to believe, we're already halfway through 2017. With the year at its midpoint, now seems like a good time to look back at the previous six months of the cinematic calendar and dishearteningly, the reaction to most of Hollywood's output so far has been decidedly 'meh'.
The usual bombardment of sequels, remakes and reboots have dominated the box office once again, because the industry's obsession with franchising everything means that the best movies don't always make the most money. And unfortunately, that's exactly what audiences seem to want.
The sad reality of cinema these days is that heavily-marketed King Arthur: Legend of the Sword, the year's biggest bomb, will probably still earn more in theatres than Edgar Wright's Baby Driver. Think about that.
Of course, its not all bad news. Several of this year's blockbusters have been great, offering a refreshing change in the sea of mediocrity that is studio filmmaking these days and paying audiences responded in kind. However, the studios have also proven they are still capable of tricking people out of their money based on some of the turgid efforts that have somehow become the most lucrative.
I don't social network, so like or follow me in person but please maintain a safe distance or the authorities will be notified. Film and TV graduate turned chef, once labelled a misogynist on this very site in a twenty paragraph-long rant for daring to speak ill of the Twilight franchise. Go figure.