We're all guilty of jumping aboard the hype train for awesome-looking movies that end up ranging from disappointing to straight-up garbage.
The age of viral movie marketing has only made the PR bubble that much more aggressive, yet audiences continue to fall for the same old parlour tricks again and again, paying their hard-earned money for movies that just don't deserve it.
These 10 movies are among the year's most anticipated, talked-about and controversial, ones that any film lover should be counting on to succeed, even if more logical thought will shed some healthy skepticism over each production.
Perhaps most of these films will scoop over 70% on Rotten Tomatoes and print money at the box office, but from what we've seen and heard so far, it seems much more likely that fans are setting themselves up to be massively let down.
Here are 10 hyped 2017 movies that will definitely disappoint you...
10. The Dark Tower
The Hype: The long-gestating adaptation of Stephen King's iconic novel series, starring Idris Elba and Matthew McConaughey.
Why It Will Disappoint: For starters, there's just an astronomical amount of fan expectation, it's an incredibly difficult property to adapt (hence the constantly stalled attempts to get it made), and the leaked trailer (which was admittedly a work-in-progress) didn't exactly look spectacular.
There's also sure to be a lot of hand-wringing about the looseness of this adaptation, which will apparently focus less on Elba's Roland Deschain and use young Jake Chambers (Tom Taylor) as a hand-hold for the audience.
Even putting fanboy nitpicking aside, this one has 35% on Rotten Tomatoes and box office failure written all over it, yet fan hopes are still sky-high.
Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes).
General video game, TV and film nut. Occasional sports fan. Full time loon.