10 Movies In 2017 That Should Have Flopped (But Didn't)

9. Rings

Rings 2017

Box Office: $83.1 million

Though the long-delayed "rebootquel" to the American The Ring franchise grossed substantially less than either of the prior movies in the series (which netted $249.3 million and $161.5 million respectively), Rings still effortlessly tripled its $25 million budget and then some.

Considering that the two previous films cost twice as much as Rings, it's not a bad haul at all, and certainly enough for Paramount to churn out a quick sequel if they so wish.

Though horror films are one of cinema's surest financial bets, Rings arriving more than a decade after the previous film could so easily have set it up for financial failure. That's without even mentioning the numerous production delays or the weirdly low-key marketing campaign.

However, thanks to a modest budget and marketing that apparently caught the eye of a new generation, the film performed better than just about anyone expected.


Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.