Believe it or not, we're barely a year away from the 10-year anniversary of James Cameron's mammoth epic Avatar hitting cinemas.
Though it scored consistent critical acclaim, won three Oscars and remains the highest-grossing film of all time by a huge margin, in recent years there's been considerable backlash against Avatar as a film that, somehow, isn't as good as we all remember.
And sure, Avatar's far from a perfect film, but what isn't? The tidal wave of hate and derision surrounding the blockbuster in recent years could be readily dismissed as a vocal minority rallying against something simply because it's popular, but that theory feels like a bit of a cop-out.
After all, the oddly passionate disdain for Avatar is well-documented in the general population as much as it is in film enthusiast circles, even if it ultimately feels like many are thinking about the movie - and what it represents - all wrong.
Look no further than the Star Wars prequels to see how much the Internet loves to sneer at a badly-made movie, but Avatar's vitriolic reception is wholly unearned, and here's why...
Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes).
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