10 Terrible Movies That Tricked Us With Awesome Posters
Well played, Hollywood marketing. Well played.
In the age of viral marketing and teaser trailer
upon teaser trailer you’d think that the art of the movie poster is all but
redundant. But that’s not so: posters are still an important part of marketing
a movie and besides you can’t hang a trailer on your wall to ensure all your houseguests
are aware of your superior taste in films, can you?
There are some absolutely stunning movie posters out there – so stunning, in fact, that it’s arguable they’re an art form all of their own. But they say you should never judge a book by its cover and the same sentiment applies to films. Just because a movie’s artwork is great it doesn’t always mean we’re in for a great movie.
You’ve got to hand it to the movie marketing business though: they certainly know how to polish a turd and sell said polished turd to us moviegoers with gusto with awesome posters that craftily disguise the crappy films they’re promoting.
May these movie posters be a lesson to us all in not taking things at face value.
10. Suicide Squad
What The Poster Promised Us: Pop art inspired and taking a cue from sugary kids’ cereal, this candy coloured Suicide Squad poster is the visual equivalent of an E-number and hints that DC might finally be getting over that taking itself far too seriously shtick and giving us a fun, pulpy movie.
See that little Joker shaped piece of cereal in the upper left corner? That would suggest he’s in the film for a sizeable amount of time, right?
What We Actually Got: Well, we were wrong about the Joker.Despite being one of the most hyped aspects of the Suicide Squad, Jared Leto’s Joker was only in the film for around 15 minutes.
What could’ve been DC’s answer to Guardians of the Galaxy is instead dark and derivative and the only thing it has in common with this overflowing bowl of cereal is its equally cluttered narrative.
