In the realm of populist filmmaking, the prime objective should always be giving the audience what they want. After all, with hundreds of millions of dollars on the line, the product needs to be appealing enough that people are going to actively want to pay to see it.
However, this isn't a rule that all the studios actively adhere to. Sure, big-name brands like Star Wars, Marvel and Fast and Furious are virtually guaranteed to put butts in seats but on the other side of the coin there are countless blockbusters rolled out on an annual basis that seem to have no clear target audience in mind. Exactly who were the likes of the Dark Universe and Geostorm supposed to appeal to, anyway?
Name recognition isn't the be-all and end-all of financial success, but it seems that rapidly establishing a franchise, rushing out a sequel or capitalizing on a successful movie are taking increasing precedence over creating a studio picture that people are actually going to care about. Whether we like it or not, the studios make the movies they want to make, whether we asked for them or not.