truth about filmmaking is that it’s an art rather than a science and nobody knows
what will or won’t work. It doesn’t matter if you received an Oscar nomination
for The Sixth Sense - one day, you’re going to make The Last Airbender.
you’ve got a film where nothing came together, not the script, not the casting
and certainly not the direction. Instead of jumping off the screen, it all sort
of lies there like a dead dog. What to do?
If it’s an
expensive film with a built-in audience then instead of sending it straight to
Netflix, it can be quietly released in the post-Christmas/pre-Oscars season,
when nobody goes to the damn movies anyway. It’s like holding a premiere in
Peoria – if the movie dies, who’s going to be any the wiser?
years, January has played host to more dogs than the cast of 101 Dalmatians. To
give you some idea of just how unloved and unsuccessful movies released during
this period typically are, it wasn’t until 2009 that a January release made
$100 million at the box office (more on that later).
following films prove anything, it’s that January is a terrific time for film
fans to catch up on important stuff like re-caulking the bathtub. Just take a
look at the first movie on the list….