6 Movies That Sold Themselves On Butts Alone

Butts are a curious thing, aren't they? So many shapes, sizes...uses. A butt can be the most tantalizing feature of a person's body, or the most disturbing part of your nightmares. They are the object of much adoration...and sometimes scorn. This paradox has made the butt a primary focus in movie marketing strategies. Want to crack audiences up? Well then, what's funnier than Seth Rogan's butt? (The answer: Seth Rogan's butt AND Jonah Hill's butt.) Or would you rather lure in hordes of young men who would otherwise have no interest in your dramatic reimagining of the Russian financial crisis of 1998? Great, slap a tush on there and prepare to rake in the cash. While some films try to use the derriere as a subtle selling point, others will throw cheeks in your face with reckless abandon, hoping to cover up the film's many, many blemishes. So for every understated image of Scarlett Johansson's latex-clad fanny in the background of advertisements for The Avengers, there's an extreme close-up of JLo's booty trying desperately to sell her rom-com with Matthew McConaughey. And can you really blame them for doing it? We flock to see butts. And we will happily pay to sit on ours to watch theirs. Sometimes all that's needed to put a generic movie with a subpar script and a talentless cast to the top of the box office is a little bit of butt. It doesn't always work, but when it does it pays dividends.