The internet age has changed a great deal about the audience's relationship with movies. Time was, all but the most dedicated of film fans would know nothing of an upcoming release until its trailer popped up in the coming attractions, or sometimes not even until it opened.
Nowadays, this is almost never the case. Just about every new theatrically released movie will land in the wake of months of build-up preamble: multiple trailers, featurettes, behind the scenes photos and videos, viral sites, memes... the list goes on.
There's always particular scrutiny when the film is a new entry in a beloved series - and in especially if it's horror. Look no further than the upcoming Halloween sequel. Horror fans are always among the most attentive audiences, anxious to know what's next and who's doing what with their beloved franchises.
That having been said, horror fans also have a particular love for being caught unawares. As such, when a sequel arrives without anyone having had a clue it was coming, it's quite an achievement, and (sometimes, although not always) it can prove to be a very pleasant surprise.
This past weekend at Austin's SXSW Festival, one such surprise sequel enjoyed its premiere - and it's one among a select few horror follow-ups that the fans never knew were coming.