Avengers: Infinity War - 10 Tricks Marvel Pulled On The Fans

From trailer misdirection to AWOL heroes.

Infinity War Hulk
Marvel Studios

Spoilers. Some film fans seek them out, but most rightly detest them and curse their plot-ruining existence.

With a film like Avengers: Infinity War, it was particularly important to shield yourself from them beforehand, as twists, turns and unpredictability were the movie's lifeblood.

Those who swerved spoilers in the run-up to Thanos's invasion enjoyed a richer experience than those with the misfortune of hearing its secrets in advance, but spoilers are becoming harder to avoid. These days, it's not just the social media blabbermouths you have to watch out for. Filmmakers and studios are often accused of being overly revealing with their trailers and marketing campaigns.

Marvel Studios, it seems, has the answer as the comic book giant protected Infinity War's biggest surprises by adopting semi-dubious tactics. Many of the film's trailers were deliberately misleading, as were some of the cast and crew interviews conducted before it touched down in cinemas.

The studio, of course, can be forgiven for pulling these stunts because its heart was in the right place and the end result was moviegoers entering the theatre with minimal spoilers at the forefront of their minds.

10. The Number Of Stones Thanos Obtains By The Final Act

Infinity War Hulk
Marvel Studios

If Avengers: Infinity War's marketing campaign proves one thing, it's that you can no longer take trailers at face value. What is shown in the promo footage can always be doctored for the final cut to deceive the audience.

There are numerous examples of this in the Infinity War trailers, and one of the best comes during the final act when Thanos arrives for the epic battle in Wakanda with all bar one of the Infinity Stones in his possession.

Fans were given glimpses at this sequence in the trailers, notably with a peek at the Mad Titan tussling with Captain America. In the advance footage, the villain's gauntlet is loaded up with just two gems: the Space Stone and the Power Stone. In the final cut, however, only the Mind Stone is missing from Thanos's glove by this point.

No doubt Marvel edited this footage and removed three of the stones to play around with audience's expectations about how Infinity War would end. Most fans rightly predicted that the Wakanda showdown was the final battle, and therefore if Thanos was heading into it with only two gems in his possession, that seems to increase the perecived odds against him obtaining the full set by the end of the film.

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