Avengers: Infinity War Trailer Reactions: 8 Ups & 3 Downs

Now that's how you do a trailer!

Thanos Gauntlet
Marvel Studios

After what has felt like months of waiting, the first trailer for Avengers: Infinity War has landed with an almighty stomp. With hype for the Russos' Phase-ending movies (it's still probably right to think of this as a first part to an Avengers double-bill) at white-hot levels even before it screened, there's a very real danger of fanboy spontaneous combustion and rampant hysteria sweeping across the Internet.

It's a great trailer - not only for Infinity War but for the MCU in general and Black Panther specifically too - setting out the film's stall boldly. This is going to be a game changer and there's going to be a lot of damage when the dust settles. IF it settles.

Aside from the heavily spoiler-ific Spider-Man: Homecoming trailers (let's just blame Sony), Marvel don't really do bad trailers (as they actually celebrated with their own hype teaser in the run-up to the trailer's release) and this is definitely one of the strongest. It's a beautifully crafted celebration of the characters we'll see face-off with Thanos (well, not Hawkeye or Ant-Man, but most of them) and it says a LOT in a matter of a couple of minutes.

But while it's great, it's certainly not flawless, and it's worth breaking down exactly what works and what doesn't.

First, to the positives...

Executive Editor
Executive Editor

Executive Editor, chief Gunter and WhatCulture.com's most read writer. Like ever.