Hold onto your collars. Marvel's entering the final stage of their marketing for Doctor Strange, which hits cinemas in just a matter of weeks (25th October worldwide, 4th November in the US).
And they're really stepping things up too. In the past few weeks the campaign has gone from being a pretty standard slice of superhero goodness to a weird and wacky extravaganza; a few days back a time-bending TV spot got me fully on board, and then now there's been an 15 minute IMAX preview for superfans leading to a raft of excitable Twitter reactions:
There's a lot of thoughts flying around, but most of it is overwhelmingly positive. Let's go through some of the biggest things we learnt.