Advertising Feature

Mads Mikkelsen Stars In The Call For BoConcept

Short film is the first of two that the Hannibal star has made.

BoConcept presents The Call, staring Mads Mikkelsen and Swedish actress Malin Buska. Mikkelsen plays the role of a successful actor who is rehearsing his lines with beautiful co-star Malin, but in an attempt to try and hold onto his attention, does a phone call seem more important? Will she succeed in her pursuit of him? This short film is the first of two that the Hannibal star has made for Danish furniture retailer BoConcept. Speaking of the collaboration, Mkkelsen said:
I rarely take on commercial roles, but this film is different. BoConcept didn€™t hire an advertising agency but allowed professional film makers to do what they do best.
 
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BoConcept is Denmark's most global retail furniture chain with more than 270 Brand Stores 60 countries around the world. The company has produced furniture for more than 60 years.