New INCEPTION viral: Wired sent a Dream-Share manual!

Inception is now just seven weeks away but it's getting kinda tough to stay clear of the marketing and walk into the theatre as unaware as possible. Those t.v. spots are getting more and more regular, and I suppose it won't be long until billboards start to be erected, etc. Warner Bros. have poured $200 million into this crazy personal vision of their golden boy director and they need Joe Popcorn to make sure his attitude next month is not "wow, that movie looks kinda odd" but instead is unshakably"yeah, this is the must-see movie event of the summer". There's just so much riding on this movie right now. Now there's nothing in this next leg of viral marketing that should have you concerned about being spoiled. So you can read on, without sweating to press the close button. Wired Magazine have published images of a hefty 24 page 'classified' manual titled Dream-Share: Tactical Employment Procedures Manualthey were sent which is kinda cool, and maybe informative if you look closely, but I guess must people will just smile and forget about the whole thing. Hopefully the t.v. spots aren't giving out the same vibes. Images of the manual are after the jump;
Editor-in-chief
Editor-in-chief

Matt Holmes is the co-founder of What Culture, formerly known as Obsessed With Film. He has been blogging about pop culture and entertainment since 2006 and has written over 10,000 articles.

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