Star Wars was always meant for kids, but Star Wars-themed hallmark cards put the line of integrity so far down in the sandbox, it borders the edge of all that is known. The only reason anyone would buy them is because they have Star Wars characters on them. The writing is always really bad - even worse than the usually bad cards - as if the scribe who penned them knows not to try hard. Slap anything Star Warsy on there and put it out on the stand, people will only buy it because Yoda talks to them when it's opened. To make it even worse, themed cards are usually more expensive. Especially when they're Star Wars-themed cards.