10. Viral Marketing
Nobody does viral marketing like J.J. Abrams, because nobody makes viral marketing so frustratingly vague and downright irritating. It certainly works to build up extreme levels of hype, though. Be it through his tendency to push out extremely vague teasers that offer no information about the things we might eventually expect to see, or forcing people to guess what is is they’re trying to guess without granting them even the slightest clue, Abrams is officially the king of annoying marketing campaigns. Remember during the Lost era when a series of clues on the show’s website granted you a phone number that eventually led to, uh, nothing at all? Joyful.
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8 Comments
Still can’t believe they’re making three more. One, two and three were horrible.
I’m hoping that Mr Abrams will direct a third Trek film after Episode 7 to finish off a consistent trilogy and whilst he is doing that Mr Bird comes in for Episode 8…
Like it or not, the new trilogy is happening and there nothing we can do about it – i’m fine with this though. Come on people – least Mr Lucas isn’t directing. Every cloud and all that…
Not sure why Affleck would be considered “bizarre” as he has clearly proven himself to be a top director or maybe what you mean is that it’s not the type of film you could see him directing in which case I could see your point. Although remember we are talking about a franchise where Return of the Jedi was offered to both David Cronenberg and David Lynch.
I agree. In fact, potentially hiring Ben Affleck reminds me of hiring Irvin Kershner for The Empire Strike Back: he’s a director who doesn’t necessarily make blockbusters, but knows how to shoot, pace, and assemble a film that delivers with its story and spectacle.
Abrams is still a good fit (if this breaking news is ever confirmed, that is). Above all, he knows how to make audiences fall in love with his characters. I’d love to see the performances he could get out of the original Star Wars cast – especially Harrison Ford.
I like J.J. Abrams but I really don’t like the idea of him making Star Wars. I would absolutely love Alfonso Cuaran or Guillermo Del Toro to make one but I doubt that will ever happen
Good article save your statement that Brad Bird did a great job with MI:IV – it’s just not a great film and is significantly inferior to MI:III, directed by, oh yes, who was it again? J.J. Abrams!
lets hope he build sets and not use cg for every shot.
Why are all these bias articles referring to the storytelling in LOST? After the first season (which most people believe to have been excellent) J.J. had pretty much nothing to do with the writing.