The Box Art: Oh, Japan. Aside from being "that place where they filmed Lost In Translation," it's also the country that gave us... uh, this game cover. And the game, a horse racing sim from a company who own three separate horse racing sim franchises (Techmo Koei), is a rather dull state of affairs: there's none of the deeply unsettling J-horror aspects that the case implies. It's just horse racing. Just racing pretend horses. Presumably the Japanese will stop at nothing to include a school girl and a creepy old man in absolutely everything they create. The Pitch:
President of Techmo Koei: "Okay, Techmo Koei, listen up. Not every Japanese video game company makes it to their third horse racing simulation game, so congrats. But we gotta talk seriously now, 'cause it's box art time. This is arguably the most important part of the process. How do we grab the public's attention? Shinji... what you got?" Techmo Koei Marketing Man: "We thought maybe, we'd, like, make it, like, fetish-themed. Like, say, a girl with a mask on her face... a school girl with a mask on her face... and then it's, like, she's got four or five leashes in her hands, and she's just staring out like, 'woaah,' like, deadpan." President of Techmo Koei: "What's on the leashes?" Techno Koei Marketing Man 2: "Miniature race horses. Small horses." President of Techno Koei: "Small horses, you say?" Techno Koei Marketing Man: "And then at the bottom of the case, we'll just have a guy's face... like a man's face... and he's got a mask on. He's just, like, staring at the customer, saying, 'Hey, man, c'mon, buy this game.'" ... President of Techmo Koei: "Draw it up."