In the cutthroat world of video games, publishers and companies will do anything to get a one-up on the competition. With most of the marketing teams behind these gaming giants working on the age-old assumption that any press is good press though, just about every big name in the industry, whether knowingly or not, has stirred up controversial ad campaigns that have worked to get eyes on their latest products.
Although it's become more prominent in recent years, this reliance on controversy to garner interest isn't anything new, because while Nintendo had pretty much monopolised the medium in the 1980s and early '90s, even that didn't stop companies like SEGA from creating polarising ads to stir up interest in their games and consoles.
Hell, even Nintendo - one of the most family-friendly companies in the business - is still partial to a little risqué marketing that's gotten them into occasional hot water with the general public.
Still, there are some ads over the years that offended more than others, and ignited a feverish reaction that even the marketing teams responsible for them could never have anticipated.