In 1994, Sony released the PlayStation, stomping the closely guarded world of home gaming into the ground with thunderous footsteps. Ever since, Sony has risen higher and higher, making an indelible mark on the industry and cementing themselves as one of the greats in a crowded field.
They have moved from success to success, with the PlayStation 4 becoming the company's fastest selling console and - other than perhaps Nintendo - they're the most beloved games company in the world.
However, that is not to say the Japanese brand is perfect.
Far from it.
Sony's history is littered with false starts, bad ideas and bizarre decision-making, as they have made some truly embarrassing blunders in their illustrious time at the forefront of the industry.
While Sony is a multifaceted company dealing with everything from technology to movies, it is their PlayStation brand that has truly shone, and their gaming division has made for some of the most utterly baffling business decisions and short-sighted thinking imaginable.
Let us know your favourites down in the comments, and Sony? We still love you - but boy if there weren't a few bumps along the way.