Forget Banshees, armoured tanks and Metal Gears; the hype train is one
of the most unstoppable vehicles in gaming history. No matter how hard we try
to tame our excitement for the next big releases, most of us wind up buying a
ticket on the railroad of disappointment.
Fans get burned time after time, drawn in
by dazzling CGI cinematics or supposed 'in-engine teasers’ that don’t truly represent a given studio’s finished product. Though the end fault might lie with us as petulant
and undiscerning consumers, it begins with the publishers and marketers who
sell their wares based on pure fabrication.
While there’s no excuse for raving
tantrums about how a dishonest video game trailer ‘ruined your life’, there’s
also no defence for a company that brazenly lies to your face whilst pocketing
E3 alone has a sordid history when it comes to misleading
trailers and soundbites, and while such practices might succeed in securing
initially high sales, the resulting backlash is often far more trouble than it’s
Liam is a writer and cranberry juice drinker from Lincolnshire. When he's not wearing his eyes away in front of a computer, he plays the melodica for a semi wrestling-themed folk-punk band called School Trips.