Physical or digital, it doesn't matter - the fastest, most efficient method a company has of persuading you to make your cash theirs is by making a product - food, films, video games, whatever - so irresistible that even the briefest of glances will have you hooked and ready to be reeled in.
With the exception of certified Twitch and YouTube junkies, the act of browsing a storefront is where the all-important first impressions are formed. If the latest and greatest creation isn't dressed to impress, that could mean the difference between the big bucks or relegation to the bargain bin.
Luckily for these artistic offenders, they have the benefit of being well-established, iconic franchises, no botched job (within reason) could stop them from flying off the shelves, but that doesn't mean we can't point and laugh at how spectacularly their box art missed the mark.
What would you rather see covering the face of a video game case? Alluring, appropriate artwork, or a flurry of critic quotes and arbitrary numbers?
Joe is a freelance games journalist who, while not spending every waking minute selling himself to websites around the world, spends his free time writing. Most of it makes no sense, but when it does, he treats each article as if it were his Magnum Opus - with varying results.