As a touchstone in gaming and - dare I say it - modern entertainment history, Assassin's Creed is a certified behemoth of bankability.
Such insane popularity across a number of mediums has made Assassin's Creed a household name. Though your average person might not know their Altairs from their Al Mualims or their hidden blades from their hookblades, millions of fans do, and that's mattered tenfold for over a decade.
Now encompassing a main set of 10 million dollar-making games, scores of spin-offs, genre experiments, books, comics, animated movies and a full-on Hollywood blockbuster, Ubisoft's runaway success is one for the ages.
Whether you came in way back in 2007 and fell in love with the series' remixing of ancient history twinned with parkour and stealth assassins, or you decided to hop in off the back of the "soft reboot"-feeling Assassin's Creed: Origins, Ubisoft have layered their most profitable franchise with some truly enjoyable lore, characters, world-building and game mechanics.
At this stage, it's a testament to Ubi's own hard work that we've had such a whopping amount of releases in "just" 10 years (whereas GTA has turned in a fraction of the releases in twice the time).