EA Sports have today released a brand new video revealing the new Tottenham Hotspur third strip, which was launched today across sports retailers. The video, marketed with the New Battles, New Armour tag-line follows on from the game’s Arsenal away kit reveal, and features in-game footage of the team in their sparkling new two-colour strip.
The trailer highlights the new spurs kit in impressive fashion against the back-drop of some excellent looking gameplay as Andre Villas Boas’ men demolish Man City 2-0.
The video also features shots of White Hart Lane, which we already knew was set for inclusion in the game, though this video shows the venue’s rendering off slightly better than we had seen up until now.
Spurs and EA Sports outlined their exclusive partnership earlier in the summer, Matt Bilbey, Senior Vice President and General Manager of Football, EA SPORTS speaking about the team-up in July:
“We are extremely excited to join a world class football club like Tottenham Hotspur as an Official Club Partner. This is an opportunity for us to create a deeper connection with their passionate, global fan base, and use our game as a platform to engage Spurs supporters all season long.”
And Spurs Chairman Daniel Levy offered his own enthusiasm for the project:
“Over the course of the past few years we’ve seen the international profile of the Club rise significantly, especially across key markets in Asia and North America.
We are delighted to have the opportunity to partner with EA SPORTS, one of the world’s leading entertainment brands, and provide them with the opportunity to reach our global fan base.”
Spurs and EA will develop a range of initiatives over the course of the partnership aimed at engaging fans of the club, as well as the fans of the seven other English Premier League teams that have become club partners with EA SPORTS – Arsenal, Aston Villa, Chelsea, Everton, Fulham, Newcastle, and Manchester City.
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