It's best to gets the negatives out of the way first.
Madden 18 introduced players to the interwoven tales of Devin Wade and Colton Cruise (how's that latter one for a generic American B-movie name?) in the new Longshot story mode. The childhood friends were both likeable, and that's the same this year, but there's something missing from EA's Hollywood wannabe in Madden 19.
Many of the dialogue options and player choices have been removed in favour of telling a more linear, on-rails story. In fairness to EA, this doesn't outright spoil the mode, though it does remove some of the freedom gamers expect from their narrative experiences in 2018. It would've also been nice to do less drills, and therein lies the main problem.
Longshot: Homecoming sometimes makes it feel like the actual gameplay is getting in the way of cutscenes or the story-driven aspects. That's bound to turn some players off, and that includes those who enjoyed the first chapter's better balance.