Nintendo’s mobile creation was a cultural phenomenon in the summer of 2016. With gentle hype built from its pulse-pounding teaser trailer the year before, people even started region-switching their phones, just to get the game before official release - which is the kind of crazed need reserved for when Ben & Jerry’s goes on offer.
And then the bubble burst. Not that this should be unexpected given the rapid turnover of popular culture, but considering the godlike heights the game reached upon launch, with almost everyone in even my quaint little market town with barely five figures of people calling it home, it was the kind of drop that would draw justifiable Titanic references.
But not all this lies on the shoulders of a fickle fanbase, but on the developers for being too trigger happy, releasing a game that was, although addictive and quite excellent, half-baked with a limited shelf life.
Time heals all wounds though, and Pokemon GO is on an upswing with a far shinier product than its original.
What, you don’t believe me? Well sit
down children, because here’s ten reasons you should delete FaceApp from your
phone to start playing Pokemon GO again.