Epic Games must think all its Christmases have come at once.
Since the launch of its battle royale mode in the latter half of 2017, Fortnite's popularity hasn't just blossomed, but exploded with a supersonic bang, racking up player counts in their millions. For many, this is their first foray into the addictive nature of all vs all, winner-takes-all gameplay. Players downloaded on a whim, staying for the replayability and near-daily support provided by Epic.
For others, it's a second love. One that stole their attention away from the first with the promise of a brighter future. Bluehole's PUBG is, of course, the first love in this metaphor, and now that it's faced with some stiff competition, the OG video game battle royale experience is struggling to keep up.
As with all popular genres, there's room in the world for more than one example to exist, but that's only possible if there's reason to play one over the other. Brendan Greene's creation certainly has its advantages over Epic's sleeper hit, but the competition has made many realise that it's still a fair few eggs short of being a full basket.