Seth Rollins Is WWE 2K18 Cover Star?

Set to appear on ESPN SportCenter at 10:30ET.

WWE have announced that Seth Rollins is set to appear on ESPN's SportsCenter on Monday morning to make what they call a "big announcement." Since it's taking place beyond the usual auspices of WWE television, fans probably shouldn't expect any existing angles involving 'the Architect' to be advanced on the show.

Rather, signs point to Rollins denoting himself as the cover-star for the upcoming video game WWE 2K18. Seth's name has been bandied around as the game's poster boy throughout the month, and a soft media session on a Monday morning seems like the perfect time to casually reveal the fact.

It's a different promotional tactic for WWE from last year, who allowed Brock Lesnar's 'advocate' Paul Heyman announce his client's endorsement of the product during a specially arranged 'State of the Union Address' - a completely in-character angle. A couple of years ago, 2K's vice president of marketing quietly revealed Steve Austin as 2K15's cover star, 'the Rattlesnake' in absentia and presumably hard to get hold of. 'Low-key' would be an understatement.

There have also been recent murmurrings - inspired by a product lisitng on Austrian retailer Libro's website - that the latest instalment is set to appear on Nintendo's Switch, marking the first time a WWE game has appeared on one of the company's consoles since WWE 2K14. It'd be a little weird if Rollins was the one to announce this, especially just a few days removed from the developer's conference at E3 - a perfect time to drop such a bombshell. Anyway, surely the vanquished WWE UK Champion would be a better fit - you know, the old Tyler Bate-and-Switch?

Editorial Team
Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, despairing over Middlesbrough FC, and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.

Discussion