https://www.youtube.com/watch?v=fTH71AAxXmM Over a decade after its initial release this video still holds up. It takes the simplicity of rock and roll and the basic joy of Lego, and combines them to make one of the most visually appealing music videos of all time. In the sea of 2002's bland videos that emphasised lavish lifestyles or excessively branding artists as commodities, this video was a breath of fresh air. For longtime fans of the White Stripes it came as a great relief that their breakthrough to the mainstream was just as clever and off the beaten path as they'd always been. Thankfully, this video was just the beginning for a band who would spend the 2000's never disappointing their audience before calling it quits at the height of their popularity. It also acted as yet another glimpse into the brilliance of director Michel Gondry who would follow Fell In Love With A Girl with his second feature film Eternal Sunshine Of The Spotless Mind and cult-favourites like Dave Chappelle's Block Party and Be Kind Rewind. Here is a director who knows how to floor us with an amazing visual style and use that to draw a sense of wonderment from his audience. If you show this video to someone and they remain unimpressed, check their pulse.