7. Jon Gomm
You may know Gomm from his seemingly-overnight success with single Passionflower. What made this song break the million-views mark, and continue to be a genuinely breathtaking spectacle to watch, is his incorporation of retuning the guitar throughout the piece. Tuning pegs are liberally toggled with alongside utilisation of the guitar body as a percussive element, bending notes harmonic and otherwise in and out of different pitches whilst he taps and scratches the guitar itself, instantly propelling Jon into the Modern Greats category. Although it was viral-media that allowed him to garner the much needed recognition he deserves, his previous full-length Dont Panic contains the beautifully affable lyrics of Gloria, and the raucous string-bending bounce of Surrender, providing much to get into before his next album Secrets That Nobody Keeps hits very soon.