It would perhaps have been nice to see something artful and subtly seductive hit the number one spot here, but after intensive and extensive research, it turns out that almost naked women wielding power tools is the perfect formula for making people watch a music video. And that's just science.
There's definitely a clever post-modern message here, amongst the knowing, tongue-in-cheek symbolism and flat-out pornography, but I'm not entirely sure the video succeeded because of it. In seeking to parody music videos that objectified women, Bennassi managed to reinforce exactly why those videos work so well.
Which is clearly exactly what was intended.
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