5 Reasons Why "Bad Romance" Is Lady Gaga's "Thriller"

GGMJ Every once in a while a song, and its accompanying music video, will come along and cause a bit of a stir in the pop culture universe. However, only once in a blue moon does a video become such a talking point that it almost entirely eclipses the song itself. From a-Ha's 1985 animation creation, "Take On Me", to Madonna's 1989 controversy-ridden clip of the religion-critiquing hit, "Like a Prayer", the last thirty years of the €˜music video€™ have given us avid pop culturists quite a feast to consume. I think it is safe to say that high-gloss, Hollywood-budget music videos have become €˜the norm€™ in the music/entertainment industry. They, undoubtedly, carry considerable more currency than ever before and perfection is all but an impossible dream. Even the more, ironically, €˜stripped-back€™ endeavours seem to require a small fortune and a big spectacle to impress. For example, recent 2008 mega-hit, Single Ladies (Put a Ring on It) featured little more than a white room, a black leotard, a gold glove € oh! and the lady herself of course, Beyonce. Shot entirely in black and white, the Single Ladies video simply showcased Miss Knowles fierce dancing prowess (and a respectable lack of clothing didn€™t hurt!) making it one of the most memorable music videos in recent years. So, given that even €˜simple€™ now has to be €˜simply spectacular€™, it is undeniable that fewer videos are making that lasting impression that every music artist strives for. This is clearly the case as; particularly female; artists seem to be competing to see how far they can push their €˜sexy€™ agenda without having to apply a triple X rating to their videos. However, the point of this article is not to scrutinise the ever-changing trends throughout the thirty short years of the music video (necessarily) but, more specifically, to draw parallels between two iconic videos: Michael Jackson€™s 1983 €˜Thriller€™ (a now €˜classic€™ video music) and rising superstar, Lady Gaga€™s clip for 2009 monster-hit €˜Bad Romance€™. Now, before you even think it, I€™m not saying Lady Gaga is the New Michael€™, or making any sort of proclamation about her popular status, but it would be foolish to deny that her image is as indelible as her music, especially her artistic, mini-movie length music videos. Will we still be discussing Gaga€™s career in another 30 years? I don€™t know. But I sure hope so! Nevertheless, I happen to be a fan of both Jackson and Gaga, and am simply exploring aspects of Gaga€™s career which could indicate a similar career path to Michael€™s. Thus, I have chosen to discuss her €˜Bad Romance€™ video, given the unquestionable impression it has made on the music industry, as has the Lady herself....
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Contributor

Hey, I'm Deneo, I'm from Edinburgh, Scotland, in the UK, and have recently graduated from university as a student of sociology and culture. Over the course of my uni degree, I have become interested in socio-cultural discussion of just about anything and enjoy trying to apply it to pop culture topics, such as tv, film and music.

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