According to Licensing.biz, pop sensations One Direction – otherwise known as Zayn Malik, Louis Tomlinson, Harry Styles, Liam Payne and Niall Horan – have reportedly put pen to paper on a deal which will see US toy maker and licensed consumer electronics specialist company Jazwares creat a line of merchandise featuring alarm clocks, headphones, speakers, microphones, ear buds, walkie-talkies, boom boxes and a karaoke machine.
Laura Zebersky, executive VP of sales at Jazwares, welcomed the news as a good day for fans of the former X Factor contestants:
“With more than three million twitter followers and a debut album that has gone gold and platinum across the globe, it’s clear that the guys from One Direction are superstars that tween and teen fans can’t get enough of. We are thrilled to add One Direction to our portfolio, and look forward to developing our program with the band to bring personal and innovative electronics to their millions of fans.”
Barry Drinkwater, founder and owner of Global Merchandising Services added his own excitement on the deal:
“We are very excited to partner with Jazwares. They are a perfect partner in this category and we know the fans will agree.”
Since coming out of the 2010 edition of Simon Cowell’s hugely popular musical talent competition, the group have brushed aside the fact that they didn’t win (thanks to Matt Cardle, who has since gone on to achieve pitiful success compared to the fivesome) to welcome in mega-stardom and an army of fiercely loyal fans.
The product line will be available in the UK, US, Latin America, Ireland, Canada, and is sure to generate a lot of sales.