In amongst all of the quotes he'll now have immortalised on tacky motivational posters, Steve Jobs also said that "people don't know what they want until you show it to them". If you'll pardon the pun, this mantra has been at Apple's core for decades now, and even though Jobs has passed on to the great docking station in the sky the company are sticking to it with the release of their latest gizmo. With a track record of making the very best 'shiny things that make life immediately better', their hopes are that the Apple Watch will revolutionise the way you get a sweat rash on your wrist. It tells the time, it reads your text messages, and it even let's you send your heartbeat to bae. Life will never be the same again. But where Apple have a great track record in technology, they're still yet to really dip their toes into the murky waters of fashion. Don't let any of the presentation or hype mislead you, Apple Watch is designed to be as much of a statement accessory as it is a convenient tool for modern living - early reviews strongly suggest that it's failed on both counts. Of course, the Church of Apple is as wide-spread as it is devoted and that will still mean most of you are considering parting with between £300-£14,000 for the thing. So here are 10 reasons why you very, very obviously shouldn't.