10. It's Totally Incompatible With Almost Everything
Apple often talk about the freedom their products offer. Freedom from multiple devices, freedom from connecting wires, freedom from being mocked for being the only person you know that doesn't have an iPhone, all their devices are designed to liberate the consumer in some way. Apple Watch on the other hand, goes against this idea, and instead it's designed to be a companion piece of tech that will only work alongside your existing iPhone. Not just any iPhone either, you'll only be able to have this matching wrist accessory if you've already got the iPhone 5S and above. Meaning that if you don't you can stick the cost of one (the most basic models still retail between £4-500) on top of the already extortionate price of the watch. This rules out anybody who prefers to use a different smartphone, or anyone who's sufficiently happy to let their iPhone drop out of date for a few years before upgrading.
WhatCulture's Managing Editor and Chief Reporter | Previously seen in Vice, Esquire, FourFourTwo, Sabotage Times, Loaded, The Set Pieces, and Mundial Magazine