Before Manchester City's state backed owners entered the Premier League, Chelsea were already making waves with their own spending spree.
Roman Abramovich came to Stamford Bridge in 2003 and immediately embarked on a quest to make Chelsea one of the world's greatest football clubs. His plan has worked too.
A wealth of trophies have followed including five Premier League titles and a Champions League win against all the odds in 2012.
The staple of Chelsea's plan has been spending money on big name players from around the world.
While the method is often chastised by certain sets of pundits and fans, there is little doubting the success it has brought the Blues over the years.
Stellar signings like Frank Lampard and Didier Drogba are already club legends, but not every player to walk into Stamford Bridge has had similar success.
It's part of the territory in some ways that if you cast your wealthy net wide enough you are going to catch some rotten fish. Players come and go at most football clubs these days and Chelsea are right at the forefront of setting that trend.