On the park, the Top 4-5 teams always seem to emerge on top. Manchester United, Chelsea, Manchester City and Arsenal have a stranglehold over Champions League places, and Tottenham and Liverpool often seem like the only teams capable of challenging the status quo.
Is this the same in Twitter land?
Some clubs have been quicker than others to embrace the new technology, which is seen as key in terms of marketing and creating and maintaining a global brand in the modern world, as well as ensuring a wide span of support across the world.
It’s clear from the figures that some clubs simply haven’t put the effort into making their team the global brand it should be this season. With worldwide viewership figures for the Premier League at an astonishing 4.7 billion people, and the estimated reach being 634 million homes in 212 territories, some clubs have yet to grasp just how big the league is on a global scale. The TV revenue generated is £1.2bn a season, about 20p (25 cent) for every human being on the face of the earth.
We’ve ranked the 20 teams by the number of followers on their primary official Twitter accounts. Who will emerge victorious? And who will be in the relegation zone? Read on to find out!
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This article was first posted on August 28, 2013