The US’s highly popular ‘Hulu Plus’ has been silently launched on Apple TV today as an additional channel. Hulu Plus joins the already established Netflix, Flickr, and YouTube as accessible apps on ATV dashboard, looking presumably to increase marketshare, rivalling Netflix’s large availability.

Those of you waking up in the United States this morning will have been greeted by a a lovely green logo with the text Hulu Plus within, showing that Apple has finally introduced silent launches, or rather adding content without updating your device.

Those of you with the premium Hulu Plus subscription will be able to stream various shows as they air on cable TV, something Netflix has yet to acquire the rights to do. Those of you without can redeem a 1 week free trial directly through your iTunes account, or alternatively through http://hulu.com where you can manually pay.

Strangely, Hulu Plus has been available for the iPad and iPhone for quite some time. It’s thought the recent launch of Mountain Lion (which allows users to ‘mirror’ content or stream to the TV) has ushered along a partnership between Apple and Hulu, in a bid to quell users using Hulu’s free service, simply title Hulu.

As time goes on, we’re still waiting for the big announcement of the iTV, but maybe the introduction of these style services is a prelude to just what type of content we’ll be offered.

Unfortunately for you Brits, there are no legal means to obtain Hulu yet, due to their failed 2009 launch in the UK. Give it time though chaps, they’ll come back.

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