Sony Launches 'Never Before Seen' To Promote New Action Cam

If you had a super-tough camera that could go pretty much anywhere and shoot pretty much anything, how would you use it? Sony Action Cam's new 'Never Before Seen' campaign is presenting over 20 filmmakers worldwide with the very same question, The diverse bunch of creatives, artists and influencers are being asked to make a series of original films celebrating the 'Never Before Seen', ranging from crafty experiments and audacious stunts to short documentaries, sports adventures and scripted short stories. The films are a celebration of creativity in all its forms, showing off the full capabilities of the new Action Cam and the unique perspectives only it is able to catch throughout the production process - both on screen and behind the scenes. From Full HD to 4K, from the powerful Exmor RCMOS Sensor, to the 170° ultra-wide Zeiss lens - the unassuming looking Action Cam packs a massive punch, and this series of films proves it. 'Never Before Seen' is currently ongoing - you can check out the films and find out more about the Sony Action Cam on Sony's YouTube, or at www.sony.net/neverbeforeseen. But if you need any more of a reason to check it out, watch the epic mini sci-fi short "Creature" (Dir. Ryan Dzierzek) below! The creative for the campaign was led by Japan's Mori Inc and New York's Stinkdigital, with additional support from Dentsu