It's not really an exaggeration to say that Netflix has fundamentally altered the way that we consume media, and the way that we live our lives. Until recently the term binge-watching would have been considered a gibberish conjunction of nothingness - and the very concept itself would have been thought of almost exclusively as an agoraphobic activity. Yet today binge-watching is arguably the fastest growing activity in the western world and content is specifically tailored to meet our marathon televisual needs.
For better or for worse, Netflix is both omnipresent and alarmingly omnipotent in our lives. The company has grown from a small organisation that can only be born from the kind of blind rage that occurs when you get charged $40 late fees on a rental of Apollo 13, to a game changing cultural phenomenon.
There are many, many mind blowing facts and figures about Netflix out there in the ether. Given its enormous rise, and the speed in which it has taken over the entertainment world, crazy statistics and pieces of information are inevitable...
The queue is a bit of a time honoured tradition in the UK. Brits are so damn good at queuing up for things in an orderly and patient manner that they should really stop pretending football is the national sport, and change it to the one activity in which they are doubtlessly the world leaders. Queueing is so taken for granted in the UK (and in her colonies) that the word itself is barely even thought about. Queueing is simply that thing you do. That's not the case in the USA.
In the USA you dont queue for the things, you stand in line. But as Netflix has exploded in popularity over the past two decades more and more Americans have started adopting the distinctly British term, to the point where its new ubiquity has become the focus of multiple news articles and podcasts, all fascinated by how such a distinctly British term, could so rapidly catch hold in a country that stubbornly refuses to speak English correctly.
Netflix started using the term queue because in its early development days, the company's chief product officer Neil Hunt used the word in the programming without even really thinking. Hunt is a Brit himself so to him the word came as naturally as talking about the weather. Inevitably as the service grew and grew it caused more questions from users who had absolutely no concept of what the term queue meant, which of course caused headaches for the ever growing staff who had to translate English English to American English.
Regardless of the initial (and at times, ongoing) confusion though, the word has taken enough of a hold in the American psyche that tens of millions now use the word without even thinking. And that seachange is all thanks to Netflix and an absent minded mistake by an early developer. Its probably only a matter of time though until its soon spelled cue.