2013 MTV Movie Awards: Top 5 Moments

the avengers mtv

The 2013 MTV Movie Awards have come and gone earlier than usual this year, though the early arrival may have helped, as this was ceremony's most entertaining presentation in years. Granted the lack of shirtless, sparkly vampires helped, but host Rebel Wilson and all those who voted for the show's winners provided a much greater level of enjoyment. Let's take a quick look back at the Top 5 moments from the show.

5. General Zod Simultaneously Goes Viral & Mainstream

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An hour before the show aired, Warner Bros. released a viral video featuring the menacing voice of Michael Shannon as General Zod on the official website for Man of Steel. In this appropriately alien transmission, General Zod informs the people of Earth that they have been harboring one of his citizens who must be surrendered to Zod's custody. Zod also speaks directly to Kal-El, telling his fellow Kryptonian to turn himself within 24 hours, or Earth will suffer the consequences.

The video is effective for multiple reasons. First, the mystery and malicious intent behind it generate far more buzz and intrigue than the overused, never-liked teaser for a teaser trailers we have seen of late. Second, this is the first time we have seen a message this viral presented in a format as mainstream as a television spot during a popular award show. How well this works on general audiences remains to be seen, but it is very exciting to see Warner Bros. finally make a bold move for one of its superhero films.

 
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Sean Gerber is the founder and editor-in-chief of ModernMythMedia.com.