Breaking Bad: Walter White Returns For The Super Bowl

He is the man who shills.

If you're wondering who won the Super Bowl commercial stakes, look no further than eSurance. Yes, Snickers scored a big PR win by reimagining The Brady Bunch with Danny Trejo, but you can't get much better than the revival of a character as iconic as Breaking Bad's ultimate bad-ass Walter White. He's been off screens for more than a year now, but Bryan Cranston's genius creation is back as part of the company's pretty aggressive advertising campaign for the big game. https://www.youtube.com/watch?v=l9dtWCKHz4s It's a smart campaign - the "sorta you isn't you" is an infectious hook to say the least - and clearly the company have a lot of money to plough into growing their presence. Now let's all shed a tear at the fact that Heisenberg probably won't be back, even with the excellent looking spin-off Better Call Saul coming on Sunday February 8th. If only AMC were as motivated to use the character as much as the insurance giants clearly are...

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