The Walking Dead returns to our screens on October 22nd, and it has some making up to do after a seventh series in which it lost almost a third of its viewership.
Over 17 million people (in the U.S.) tuned in to watch the Season 7 premiere of the post-apocalyptic drama, to discover which characters would die at the hands of newly-introduced arch-villain Negan after an internet-breaking Season 6 cliffhanger.
Titled The Day Will Come When You Won’t Be, the episode delivered drama and tension in spades, but the rest of the season suffered under the weight of the dreary aftermath. By the time that the season finale came around, nearly six million Americans had tuned out.
Season 8's trailer promises an all-out war pitting Rick’s alliance of Alexandria, The Hilltop, and The Kingdom against Negan’s Saviors, and also teases a glimpse into a happier, safer future, with the image of a grey-bearded Rick waking up in bed to sunshine and flowers.
Those possibilities might bring the numbers back in droves for the season opener, but TWD showrunners must also deliver the following to ensure those fans are won back for good...