Maybe duelling promos that lead to a crunch pay-per-view match is your kinda' thing, or maybe it's the actual quality of the matches themselves which influence your enjoyment. Sometimes, we're lucky enough to see both, and that's what elevates certain rivalries into the category of timeless; see The Rock vs. Steve Austin, Shawn Michaels vs. The Undertaker and Sasha Banks vs. Charlotte Flair for reference.
Though only time will tell if any of these make it to that level (one, if not two depending on whether the company re-air it in the future, has a real shot), they're definitely WWE's best feuds of 2018. Naturally, some were better than others, but they're refreshingly all programs that had something different to offer and either didn't outlive their usefulness or stink up the ring.
The cool thing is that, if you relish the wrestling workhorse, you were in for a treat this year. Beneath all the mind-numbing three-hour slogs of Raw, there was a veritable feast of great intensity, stunning in-ring chemistry and issues soaked in at least some sense of reality on WWE programming as a whole.