For every fantastical childhood tale of a pirate or explorer at long last discovering a bounty they'd only heard or dreamt about from mythical stories of their own, the accompanying illustration is almost always of a dusty old chest with a beaming bullion inside. The stark contrast between the two is by design. Highlighting the worth of the treasure and the glory of the find, the shimmering jewels and glistening gold promise wealth and prosperity to the recipient as reward for their quest.
Vince McMahon's hidden fortune sadly only exists because of his overt actual one.
A monolithic enterprise perhaps beyond anything anybody in the wrestling industry ever thought possible, WWE is the sprawling market leader of an industry it helped redefine, but has become too big to service all the muscular rank-and-file that helped maintain its lofty presence.
With three main roster broadcasts, one touring developmental brand and a host of offshoot projects to service a growing Network, the company continues to attempt to be all things to all fans as wrestling itself goes through something of a contemporary boom period.
Ultimately though, the organisation's pressing concern should be the vast array of talent still locked out of the writers room, but locked in WWE's treasure chest. Laying dormant or in need of fresh discovery, these gems threaten to remain hidden unless the biggest swashbuckler of all remembers how he amassed such enormous riches in the first place.
Square eyes on a square head, trained almost exclusively to Pro Wrestling, Sunderland AFC & Paul Rudd films. Responsible for 'Shocking Plans You Won't Believe Actually Happened', some of the words in our amazing Wrestling bookazines (both available at shop.whatculture.com), and probably every website list you read that praised Kevin Nash.