The history of professional wrestling is riddled with phenomenal failures.
The Kennel From Hell match was never going to work; if Hollywood can barely manage children and animals, Vince Russo had no chance. The Gobbledy Gooker was an actual, anthropomorphic giant turkey, and WWE still didn't consider the irony. Similarly, Duke 'The Dumpster' Droese was a waste collector - a garbage man. Those were the insane manifestations of Vince McMahon's mind, the motives behind which were inscrutable.
If you were of a kind disposition, you could understand what he was playing at with Pirate Paul Burchill. Somebody clearly told Vince about Jack Sparrow, and Vince tried to monetise it. Unfortunately, it never occurred to him that it had already been monetised in the correct medium, and the once-promising career of Burchill, excavated hidden British treasure, walked the plank.
The Reverse Battle Royal was similarly irredeemable. Ditto the great (read: dreadful) loophole of 1996; you can't just find the two nearest tall lads and call them Diesel and Razor Ramon. Neither for that matter can you dress an oaf up as mummy and call him a bloody Yeti.