10 Fascinating WWE Royal Rumble 1997 Facts
9. WWE Offered Very Low Ticket Prices, And Even Gave Many Tickets Away
For weeks prior to the event, McMahon and others on WWE TV trumpeted the idea of 71,000 fans filling the Alamodome to capacity. In the end, they fell short, but respectably so with 60,525 fans on hand. Of that total, only 48,014 paid for admission, meaning one-fifth of the overall attendance was comped.
Additionally, many ticket prices were lowered, as a means of trying to fill the dome. Many of the seats were sold for $18, $14, and $10, with some as low as $5-7 though coupons at participating Taco Bell restaurants.
The Wrestling Observer noted that as of five days before the pay-per-view, about 28,000 seats had been sold, and it's estimated that the Taco Bell promotion was responsible for moving 20,000 more seats in the final days.